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We are Magnetic

Innovation
for

impact

people

work

culture

planet

growth

We take you beyond what you know to deliver extraordinary breakthroughs

You

You're an ambitious leader looking for a people-first innovation partner who'll challenge you, champion you and get results.

Us

Your impact-led innovation partner: thinkers, designers and makers who create the capability to deliver results at scale.

Together

We co-create better products, services, experiences and systems: pioneering humanity-centred innovation.

What
we do

Help you lead change

The future isn't certain but you can be ready. We help you spot emerging opportunities, understand your customers and build strategies that prepare your organisation for what's next.

Build an innovation culture

Innovation isn’t adopted if you don't have the right foundation for it. We help you build the culture, systems and skills, so that innovation becomes how you operate. We de-risk it through our unique Magnetic Impact Measurement.

Design better experiences

Your customers expect more. We design products, services, systemss and brands by talking to your customers and starting with human needs, not assumptions. Then we co-create, test and build solutions that work in the real world.

Integrate people-first AI

AI is reshaping how we work. But organisations are starting tech-first and hitting a wall. Thinking people-first is a faster route to measurable impact and time-to-value. We help you build trust, collaboration and confidence.

De-risk innovation

However we work with you, we use our unique Magnetic Impact Measurement throughout the design and innovation process to de-risk uncertainty. It's our unique method for delivering results you can measure, both quantitative and qualitative.


Organisations that trust us to help build their future

A-Bupa logo
B-Mastercard logo
C-Mars logo
D-Google logo
E-Ukri logo
F_Marks-Spencer logo
G-John-Lewis logo
H-Adidas logo
I-Pepsico logo
J-Lloyds-Bank logo
K-Virgin logo
L-Hsbc logo
A-Bupa logo
B-Mastercard logo
C-Mars logo
D-Google logo
E-Ukri logo
F_Marks-Spencer logo
G-John-Lewis logo
H-Adidas logo
I-Pepsico logo
J-Lloyds-Bank logo
K-Virgin logo
L-Hsbc logo
"Metrics bridge the gap between the theoretical and actionable and are super-important, because once you have the metrics you have your stakeholders' attention and can measure the impact your work has, on them and the organisation. As a result of working with Magnetic, I plan to make sure that every piece of work my team does has tangible metrics that we can use to tell the story and measure the impact."
Paulo Molina, VP, Product Transformation, Mastercard

Stories of impact

Mars

Futureproofing Mars and improving life for 350k cocoa farmers

Innovate UK

Design coaching that’s helped 500+ SMEs grow their businesses

Condé Nast

A profitable new fashion industry publication for Condé Nast

Google

Helping Google Cloud become the world's fastest-growing cloud services provider

Our thinking

Our latest Thought Report
Upgrading Humanity
Our new series of reports to help visionary leaders answer today’s big, difficult healthcare questions. Read issue 1: The winners and losers in the new world of weight-loss drugs.
Our latest book
The Chaos Advantage
A chaotic world can feel like it's holding you back. Our book is about using the energy of chaos as momentum to propel you forward.

Better futures, together

We are part of Newton, combining innovation and strategic delivery to create meaningful, lasting impact.
Newton
Newton