About us

Designing better futures for the world's most ambitious organisations

We're your impact-led innovation partner, a company of thinkers, designers and makers helping ambitious organisations solve big, difficult challenges.

Our mission is to design better futures, and our process combines human-centred innovation with our unique impact measurement. It's how we de-risk innovation and help you turn ambition into action, for scalable, measurable results. No other consultancy works like this.

That's not our only difference. We're a female-led B Corp and when we say we're human-centred, we mean it. But more than that, we're humanity centred. Through long-term, systems thinking, our perspective broadens the scope to industry ecosystems, societal issues, the environment and future generations.

As part of Newton, we combine our deep customer insight with their strategic delivery power. Together, we create meaningful, lasting change at scale.

London has been our home since 2011 (our studio is in London Bridge). Now, after years as trusted partners to US brands including Mars, PepsiCo and Google, we’re expanding stateside too.